Programmatic wasteland
Jun 2023
As it was reported in the WSJ, a staggering $20 billion invested in open web programmatic advertising annually is a waste.
For context, that’s double the current market cap of Paramount.
Ultimately, marketers unlock budgets from their CFOs and financial teams not to necessarily be effective, but to be efficient, with dictated sales targets, regardless of the objective of the campaign.
If your job performance was judged on efficiency over effectiveness, what would you care the most about?
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