When Good Brands Meet Bad Media

This month, we unpack Gen Z's changing media habits, Instagram’s move with non-skippable ads, and Tubi’s rise in streaming. How will these trends impact your strategy? Dive in!

Video is in new places and Gen Z is back on Facebook.

Danny explains the dynamics that influence how ideas spread and unpacks the framework for brands who want to do exactly that

Is it a subculture? Or just culture? Find out what Stefan thinks.

Brands getting down and dirty with their customers. Using NSF media and consumer behavior for market success.

Digital becomes physical and Gen Z confuses marketers in yet another way. Let's find out how.

Danny says that ad-supported video is f*cked across the most important metrics in media planning these days. Check it out to see what's happening to your video buy.

A front row seat for discussing the rise in women’s sports and the potential it holds for marketers. This video feels almost like you went to the Women's World Cup yourself.

Danny's got a lot of opinions. So many he started his own newsletter to share them with the world outside our office. Check 'em out.

What are the things that link Barbie pink, Google integrations, and rap videos together? Marketing, of course.

Though we're always on the hunt for the next innovation in advertising, let's look back at a few age-old advertising principles to see what we can learn from the past.

Group Media Director Danny Weisman gives his noble opinion on the waste of programmatic ads.

Creators and influencers often get lumped together in the eyes of consumers, but the ways in which they're different can make or break a brand's social strategy.

Data often doesn't agree with itself—how are marketers supposed to?

Fear is dominating Hollywood, and it likely won't be scared off soon.

Crosswalks tell us two things: when to walk and how advertising can punch above its budget weight class.

Our people are back to share some rules in advertising they think should be broken more often.

Listen to what our people have to say about the media platform they think is being overlooked right now.

In 2023, the demand for revenue is a creative opportunity.

We asked our folks, "What is the one thing advertising people need to know about?"

It's a great time to be in media. In truth, it kind of always is. Because it always changes.

We asked our folks about the last stat that blew their minds.

The movie that taught us just how difficult it is to get people to change: their bank, their minds, and ultimately, their behavior.