Potential of Women's sports

Stefan Toussaint

Sep 2023

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New engagements

Video is in new places and Gen Z is back on Facebook.

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Arousing ideas

Danny explains the dynamics that influence how ideas spread and unpacks the framework for brands who want to do exactly that

Anime takes over

Is it a subculture? Or just culture? Find out what Stefan thinks.

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Media that spooks marketers

Brands getting down and dirty with their customers. Using NSF media and consumer behavior for market success.

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Tech, TikTok, Gen Z ...what else is new?

Digital becomes physical and Gen Z confuses marketers in yet another way. Let's find out how.

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Video is F*CKED

Danny says that ad-supported video is f*cked across the most important metrics in media planning these days. Check it out to see what's happening to your video buy.

Potential of Women's sports

A front row seat for discussing the rise in women’s sports and the potential it holds for marketers. This video feels almost like you went to the Women's World Cup yourself.

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Danny's got a lot of opinions. So many he started his own newsletter to share them with the world outside our office. Check 'em out.

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What are the things that link Barbie pink, Google integrations, and rap videos together? Marketing, of course.

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Old media, new media

Though we're always on the hunt for the next innovation in advertising, let's look back at a few age-old advertising principles to see what we can learn from the past.

Programmatic wasteland

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Bye bye influencers, TikTok is a creator's world

Creators and influencers often get lumped together in the eyes of consumers, but the ways in which they're different can make or break a brand's social strategy.

Data you won't believe

Data often doesn't agree with itself—how are marketers supposed to?

Hollywood's horror hot streak

Fear is dominating Hollywood, and it likely won't be scared off soon.

Vocal People - Black History Month Edition

Take a look as we dive into a few ways in which black culture influences the rest of culture.

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Crosswalks tell us two things: when to walk and how advertising can punch above its budget weight class.

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Our people are back to share some rules in advertising they think should be broken more often.

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Listen to what our people have to say about the media platform they think is being overlooked right now.

Volatility is opportunity

In 2023, the demand for revenue is a creative opportunity.

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We asked our folks, "What is the one thing advertising people need to know about?"

How to f*ck with media

It's a great time to be in media. In truth, it kind of always is. Because it always changes.

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We asked our folks about the last stat that blew their minds.

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The movie that taught us just how difficult it is to get people to change: their bank, their minds, and ultimately, their behavior.