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Anime takes over
Stefan Toussaint
Apr 2024
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Bad Media: J.Crew’s Misstep
When Good Brands Meet Bad Media
Barry Dan
Oct 2024
Media shift
This month, we unpack Gen Z's changing media habits, Instagram’s move with non-skippable ads, and Tubi’s rise in streaming. How will these trends impact your strategy? Dive in!
Tom Morrissy
Oct 2024
New engagements
Video is in new places and Gen Z is back on Facebook.
Grayson Hennelly
Apr 2024
Arousing ideas
Danny explains the dynamics that influence how ideas spread and unpacks the framework for brands who want to do exactly that
Danny Weisman
Apr 2024
Anime takes over
Is it a subculture? Or just culture? Find out what Stefan thinks.
Stefan Toussaint
Apr 2024
Media that spooks marketers
Brands getting down and dirty with their customers. Using NSF media and consumer behavior for market success.
Stefan Toussaint
Nov 2023
Tech, TikTok, Gen Z ...what else is new?
Digital becomes physical and Gen Z confuses marketers in yet another way. Let's find out how.
Rachel I., Justine V., Megan H.
Oct 2023
Video is F*CKED
Danny says that ad-supported video is f*cked across the most important metrics in media planning these days. Check it out to see what's happening to your video buy.
Danny Weisman
Oct 2023
Potential of Women's sports
A front row seat for discussing the rise in women’s sports and the potential it holds for marketers. This video feels almost like you went to the Women's World Cup yourself.
Stefan Toussaint
Sep 2023
The Best of a Wise-Man
Danny's got a lot of opinions. So many he started his own newsletter to share them with the world outside our office. Check 'em out.
Let Me Think
Sep 2023
Marketing has many shapes
What are the things that link Barbie pink, Google integrations, and rap videos together? Marketing, of course.
Stefan Toussaint
Aug 2023
Old media, new media
Though we're always on the hunt for the next innovation in advertising, let's look back at a few age-old advertising principles to see what we can learn from the past.
Danny Weisman
Aug 2023
Programmatic wasteland
Group Media Director Danny Weisman gives his noble opinion on the waste of programmatic ads.
Danny Weisman
Jun 2023
Bye bye influencers, TikTok is a creator's world
Creators and influencers often get lumped together in the eyes of consumers, but the ways in which they're different can make or break a brand's social strategy.
Rachel Ienna
Apr 2023
Data you won't believe
Data often doesn't agree with itself—how are marketers supposed to?
Danny Weisman
Apr 2023
Hollywood's horror hot streak
Fear is dominating Hollywood, and it likely won't be scared off soon.
Danny Weisman
Apr 2023
Vocal People - Black History Month Edition
Take a look as we dive into a few ways in which black culture influences the rest of culture.
Noble People
Mar 2023
Pay (for) attention
Crosswalks tell us two things: when to walk and how advertising can punch above its budget weight class.
Todd Alchin
Mar 2023
Vocal People 4
Our people are back to share some rules in advertising they think should be broken more often.
Noble People
Mar 2023
Vocal People 3
Listen to what our people have to say about the media platform they think is being overlooked right now.
Noble People
Jan 2023
Volatility is opportunity
In 2023, the demand for revenue is a creative opportunity.
Danny Weisman
Jan 2023
Vocal People 2
We asked our folks, "What is the one thing advertising people need to know about?"
Noble People
Jan 2023
How to f*ck with media
It's a great time to be in media. In truth, it kind of always is. Because it always changes.
Todd Alchin
Jan 2023
Vocal People 1
We asked our folks about the last stat that blew their minds.
Noble People
Jan 2023
It's a wonderful life, eventually
The movie that taught us just how difficult it is to get people to change: their bank, their minds, and ultimately, their behavior.
Danny Weisman
Jan 2023